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Promoting Your Home Based Business Website is Only Second in Importance to Creating One

Do you feel that you have a product or service that others would love to have and you have built a Great Work From Home website Now what?

Some website owners believe once they created a good Work from Home website it will conquer Olympus of the Internet community automatically, and they don’t have to worry about such complicated things as promotion.

The truth is even the best website is worthless, if nobody comes to visit it you need to plan on promoting your home based business website.

So enter Home Based Business Website Promotion.

Web site promotion provides that vital link between the great on line home based business site you’ve built (or had built) and everyone that you want to come see it.

Actually, promoting your website should begin with the first steps of choosing your domain name.

One of the easiest and most effective ways of promoting your website is to advertise it on several search engines.

Article submission on a regular basis is probably the most effective yet least expensive method of promoting your website.

The chore of promoting your website or building traffic to it will usually require more effort than the actual construction.

Website promotion is not a one time thing, it is an ongoing effort you put in to get and keep traffic coming to your website. Everyone knows that if you want to promote your website, you need to work on your search engine listings. If you write your own original articles, you can actually make those articles available to other websites and newsletters for republication and get links back to your home based website.

Applying to several search engines will increase the number of onlookers to your site, as this is the type of on line searching that is used most frequently. Advertising your site on line opens your site to customers at all hours of the day and night. People all over the world can browse your site and purchase items, even while you are asleep.

Printing business cards that include all of the necessary information, including your website can also draw in new clients.

You may want to consider paying to have links to your site, posted on other web sites. These sites should be ones that are related to your business, but not sites that are competition to your site. You may be asked to pay a small monthly fee for the link to your site, but it can be well worth it if it increases traffic to your web site, and helps to increase the financial stability of your business.

Do not forget to advertise in local area newspapers also and include your website in the ad. Many potential customers may be interested in your company, but are not sure exactly what types of products and services that you provide. Letting them browse your site before they contact you can cut down on the time that you spend on those that are not interested in what you have to sell, and allows you to focus on those that are interested in your products.

For even more website promotion ideas, there are many On line resources dedicated solely to teaching people how best to create awareness of their website through the Internet at large and strategies for attracting more visitors to their website.

Strategic Internet Marketing Plans – 8 Marketing Channels For Reaching the World

Strategic Internet Marketing Plans are ideal for the small business that wants to powerfully leverage the web in such a way as to maximize lead generation, revenues, brand positioning and referral marketing systems.

What are strategic internet marketing plans?

Strategic internet marketing plans are simply marketing action plans that systematically integrate and diagram your use of online resources and their extensions (such as mobile device marketing) in a way that maximizes your return on investment. Strategic internet marketing plans take into account your business and communications strategies, your budget and allocation of other resources, as well as your subsequent ability to manage projects during the execution phase.

To help you design the perfect plan that fits within the resources of your business, here are 8 types of activities and platforms you can leverage online to strategically build your business.

8 Broad Channels To Deploy Strategic Internet Marketing Plans

This section is just a broad outline of the channels that you would be wise to account for if you indeed plan to deploy a strategic internet marketing plan to build your business.

1. Email marketing system

Contrary to popular belief, email is still the killer “app” of online marketing. A robust and well designed email marketing system can help you achieve just about any strategic marketing objective you have in your business. Done the right way, you can quickly double or even triple the “asset value” of your business through email subscriber lists that consist of well segmented prospects and customers.

2. Web site Marketing

Your web site marketing strategy is the most crucial component of a strategic internet marketing plan after your email system. It allows you to have a “public home” online where information seekers can come and find the most authoritative and comprehensive information about your company, your products and services, as well as any other relevant information.

A powerful tactic that I always recommend for our small business consulting clients is to develop a powerful authority content portal no matter what else you do (or don’t do) on your website.

3. Search Engine Marketing

While search engine optimization and lead generation programs include what you do on your website, they do not stop there. Since search engines are the most powerful method for getting free internet traffic, you should heavily deploy tactics like article writing and syndication, placement in web directories, placement in review and shopping sites and any other ideas that bring you free, targeted traffic from the activity of search engines.

4. Info-Publishing and Marketing

Online information publishing and marketing allows you to get your marketing message out there in a way that is effective and lucrative. For just a little bit of extra effort and investment of resources, many small companies have developed powerful and complementary profit centers that have the added benefit of promoting their business.

5. Affiliate Marketing / Resellers and Distributors

Ever since Amazon popularized the internet version of this age-old marketing practice, affiliate marketing has been here to stay. This strategy is a great way to amplify the effect of your online information marketing.

6. Social Marketing

Social marketing and digital publicity is all the rage today. By strategically developing content that pre-sells (or sells) your products and services, you can join the conversation and build value for your company. Social marketing covers such tactics as Business Blogging, Podcasting, Social Networking, Social Content sharing, Social Network Application Development and online brand/reputation management among many others.

7. Online Advertising and Media Purchasing

There are almost as many niche advertising platforms online as there are websites. From contextual advertising networks, to Pay-per-click, to advertising on Facebook and YouTube, and even to targeted advertising in relevant ezines, you can get your message out by purchasing advertising directly to every imaginable segment of your customer marketplace.

8. Mobile Marketing

In the future, your computer will be completely swallowed by the internet. Quite possibly, so will your house, your car, and many other “venues” in your life. The mobile devices are the forerunners of this powerful trend. The sooner you integrate your strategic internet marketing plan to account for the huge increase in mobile device usage, the better it will be for your business.

Conclusion

By thinking of your online marketing or digital marketing action plan in this way, you can comprehensively cover the internet space, keeping track of new developments and making sure you are well positioned to implement new business designs that will determine the competitive landscape of your industry niche.

7 Ways to Increase Your Home Based Business Revenue Simply by Asking

There are many advertisements on the internet that states grow your home based business on autopilot with a system. These companies seem to be selling a “lazy” way to increase your wealth. You can grow your home based business revenue by using some simple strategies. You might have a great website, capture page, blog etc. but if you don’t have a call to action. You must ask your potential business partner to do business with you. You may ask your potential business partners for their business using seven different methods.The 7 different ways to ask are listed below:1. Ask for information.
The best way to find out information is to ask questions, and then listen attentively to the answers. You must not anticipate what you think the person is going to say and answer as soon as possible. Listening is a dying art that we must all revive. The main objective here is to focus on helping the person that you are meeting with and not have dollars signs in your eyes. The type of questions you asked should begin with who, why, what, where, when and how to acquire the information you need.2. Ask for business.
There are a vast majority of salespeople who are scared to ask for the order. The actual number of salespeople is 60% that after doing a complete presentation of their product or service never attempt to close the sale. A kid is the best salesperson that you will ever meet. When kids want something they will ask you again and again until the end of time to get it.3. Ask for written endorsements.
Testimonials are one of the best ways to give yourself instant credibility. These testimonials state that you are a trustworthy person who delivers what you promise. People always want to feel like the person they are about to enter a partnership with is tried and true.4. Ask for top-quality referrals
Referrals are automatic testimonial that state that a “friend” have looked at your product or service and they felt that you were worthy enough to give you another “friend” name. They will look at your product or service more readily, than if you had cold call them.5. Ask for more business.
You must have different things for sale. It is always cheaper to keep a client, than it is to go out and acquire a new one. The Business Model of people like Tony Robbins is to bring you in at lower level products and then offer you an incremental higher cost seminar on a regular basis.6. Ask to renegotiate.
When you think you are getting the best deal, you come to realize that it can be better. For example if you think are paying the best rate on your car insurance for many years does not mean you can’t pick up the phone and ask for a better rate.7. Ask for feedback.
This is probably the scariest one of them all because people fear criticism. When you ask for feedback you are trying to find out how you can improve your company. You may be surprise how many new ideas could come from your clients.You will increase the revenue of your home based business simply by applying the 7 ways above. People are using to internet to move further away from the selling process but asking is the way that some of the greatest corporations have been built. No sale is made until someone asks for the order. If you don’t ask then your potential business partner will continue to do what they have always done.

Positive Rules For Success in Online Home-Based Business

Starting a favorable home-based business is a great approach to get your feet wet in a commercial movement. Most of people have a dream in their life of becoming their own boss, but the achievement of most small businesses is not very expectant. So you should start it very carefully and you can tread cautiously to your future. All you need to do is some research on how to setup a business in your region. Once your home-based business goes rightly, then you can think about to expand it and turn it to a permanent activity.While you make money from online home based business, do any things that benefit you and your business. You can do research with keyword and assemble your own websites. Even you can do your own marketing and advertising. Everything depends on how much time and effort you give to make your own business.Follow Some Positive Rules to Selecting Home-based Businesso Always keep away from “get rich and quick deals”
Generally, when something sounds too good to be true then it hardly is!
o Choose a plan that you truly like and can work conveniently.
It is not possible How do you increase your income truly? Are you looking for a suitable method to become financially independent? It might come as an exposure to you, but there are several to have an excitement for doing something you are not fond of.
o Confirm that you know accurately where and how you’re getting your money.
o Make surroundings verification on the company with whom you are going to attach and it can establish vital to the survival of your work at home business.
o Verify you can get all the support that you need in your business.It’s just distinctive for someone to join a program, pay the membership fee or sell a product and then be left in the dim, don’t know what on earth to do after that.
o Take a look at the reimbursement plan. It is not possible that you know every aspect about the reimbursement plan from the first day that you join. Still, you have the right to know if you’re getting the percentage of commission on an regular sale.
o And most important that initially does not spend so much. Never invest a lot of money in any home business at the starting.At all times try to use your own common sense is as vital as having these supportive rules in mind when seeking an opportunity to work at online home business.Keeping professional neutrality is more possible to secure the definitive success of your business. Neutrality brings perspective, impartiality and clarity, which helps you in making better quality decisions.

Become Financially Successful With a Home Based Business

Why are so many people going in for a home based business these days? The vast numbers of people across the globe that have found job satisfaction and healthy profits from a home based business is truly impressive. There is no doubt that the home based business industry is growing in leaps and bounds in this time of economic recession.Would you like to become a part of the home based business industry? If you have not considered this before, you might want to take a look at the numerous benefits offered by a home based business.The biggest advantage offered by such a business is financial security. With an online business, you don’t have to worry about losing your job, because you are your own employer. A steady source of dependable income is a big plus in today’s uncertain economic scene. In addition, you can choose what type of home business you want to run from the enormous range of options available today. You can even choose your own hours of work, adapting your schedule to fit in things that you have never had time to do while earning your living at a regular job.You will also be independent with regard to your enterprise. It will be you making the decisions, setting the prices of your products. What is more, you will be answerable only to yourself; all the responsibility is yours, and the challenges are yours to face. This independence can be deeply satisfying and is one of the intangible benefits offered by a home based business.The convenience and comfort of working from home is another intangible advantage of the home based business industry. Also, there are tangible benefits of working from home, such as the savings that accrue from avoiding the expense of commuting to work, or going out on sales calls, or traveling on business. You won’t have to deal with traffic snarls, public transport delays or the numerous other commuting problems that can waste both time and money. Infrastructure and operating costs are also much lower in a home based business when compared to regular businesses.So if you are looking for a way to get job security, financial stability and flexibility of time and type of business best suited to you, a home based business is the answer. You will find all of these factors taken care of in an online business in addition to you benefiting from sizable profits, as long as commitment and hard work on your part are part of the equation.

Cross-Cultural Challenges In the International Business Management

The company where I was working was taken over by a British multinational company in the mid 1990s. The newly appointed Managing Director from UK, during one of his visits to the plant, inquired how Gujarati people eat food at home. Having heard the response, he decided to sit down on the floor and have Gujarati food, along with all the senior colleagues of the plant.

What was the Managing Director trying to do? He was trying to appreciate the cultural norms of the new place and show his willingness to embrace. Such a behavior by the Managing Director obviously helped the local management open up more during subsequent discussions.

In the last 2 decades, cross-cultural challenges in the international business management have become prominent as the companies have started expanding across the territorial boundaries. Even leading management schools in India have started incorporating cross-cultural challenges as part of the curriculum of the international business management.

“Culture” being one of my interest areas, I recently had accepted an invitation to educate the students of a Diploma program on the International Business Management, on the topic of cross-cultural challenges. For my preparations, I browsed through many books on the subject. My knowledge-base got enriched substantially as the treasure of information contained in these books, was invaluable and highly relevant.

This article is an effort to present, some of the relevant issues related to the cross-cultural challenges in the International Business Management.

What is “Culture”?

Culture is the “acquired knowledge that people use to anticipate events and interpret experiences for generating acceptable social & professional behaviors. This knowledge forms values, creates attitudes and influences behaviors”. Culture is learned through experiences and shared by a large number of people in the society. Further, culture is transferred from one generation to another.

What are the core components of “Culture”?

Power distribution – Whether the members of the society follow the hierarchical approach or the egalitarian ideology?

Social relationships – Are people more individualistic or they believe in collectivism?

Environmental relationships – Do people exploit the environment for their socioeconomic purposes or do they strive to live in harmony with the surroundings?

Work patterns – Do people perform one task at a time or they take up multiple tasks at a time?

Uncertainty & social control – Whether the members of the society like to avoid uncertainty and be rule-bound or whether the members of the society are more relationship-based and like to deal with the uncertainties as & when they arise?
What are the critical issues that generally surface in cross-cultural teams?

Inadequate trust – For example, on one hand a Chinese manager wonders why his Indian teammates speak in Hindi in the office and on the other hand, his teammates argue that when the manager is not around, why they can’t speak in English?

Perception – For instance, people from advanced countries consider people from less-developed countries inferior or vice-versa.

Inaccurate biases – For example, “Japanese people make decisions in the group” or “Indians do not deliver on time”, are too generalized versions of cultural prejudices.

False communication – For example, during discussions, Japanese people nod their heads more as a sign of politeness and not necessarily as an agreement to what is being talked about.
What are the communication styles that are influenced by the culture of the nation?

‘Direct’ or ‘Indirect’ – The messages are explicit and straight in the ‘Direct’ style. However, in the ‘Indirect’ style, the messages are more implicit & contextual.

‘Elaborate’ or ‘Exact’ or ‘Succinct’ – In the ‘Elaborate’ style, the speaker talks a lot & repeats many times. In the ‘Exact’ style, the speaker is precise with minimum repetitions and in the ‘Succinct’ style; the speaker uses fewer words with moderate repetitions & uses nonverbal cues.

‘Contextual’ or ‘Personal’ – In the ‘Contextual’ style, the focus is on the speaker’s title or designation & hierarchical relationships. However, in the ‘Personal’ style, the focus is on the speaker’s individual achievements & there is minimum reference to the hierarchical relationships.

‘Affective’ or ‘Instrumental’ – In the ‘Affective’ style, the communication is more relationship-oriented and listeners need to understand meanings based on nonverbal clues. Whereas in the ‘Instrumental’ style, the speaker is more goal-oriented and uses direct language with minimum nonverbal cues.
What are the important nonverbal cues related to the communication among cross-cultural teams?

Body contact – This refers to the hand gestures (intended / unintended), embracing, hugging, kissing, thumping on the shoulder, firmness of handshakes, etc.

Interpersonal distance – This is about the physical distance between two or more individuals. 18″ is considered an intimate distance, 18″ to 4′ is treated as personal distance, 4′ to 8′ is the acceptable social distance, and 8′ is considered as the public distance.

Artifacts – This refers to the use of tie pins, jewelry, and so on.

Para-language – This is about the speech rate, pitch, and loudness.

Cosmetics – This is about the use powder, fragrance, deodorants, etc.

Time symbolism – This is about the appropriateness of time. For example, when is the proper time to call, when to start, when to finish, etc. because different countries are in different time zones.
Epilogue

“Cross-cultural challenges in international business management”, has become a keenly followed topic in last two decades. There are enough examples of business failures or stagnation or failure of joint ventures, on account of the management’s inability to recognize cross-cultural challenges and tackle them appropriately. There are also examples of companies having compulsory training on culture management or acculturation programs for employees being sent abroad as or hired from other countries, to ensure that cross-challenges are tackled effectively.

The world is becoming smaller day-by-day and therefore, managers involved in the international businesses will have to become more sensitive to the challenges emanating from the cultural and ethnic landscape of the countries they work in.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.